Catalog Syndication & Digital Shelf Automation for Home Furnishings
StyleBoard turns messy vendor files and PIM data into high-converting, import-ready retail product pages. We act as an AI buyer persona that audits your catalog across the digital shelf, identifying missing dimensions and broken attributes, and automatically generating the exact spec diagrams and SEO copy needed to drive retail conversion.
Currently in the ATDC accelerator at Georgia Tech.
This is not a set of tools. It is a reasoning engine for the digital shelf.
One messy input from a manufacturer. One engine that understands upholstery, casegoods, furniture taxonomy, and retailer requirements. The exact specifications, visual diagrams, and mapped data you need, ready for any retail partner, ERP, or PIM.
Fixing the broken handoff for complex upholstery and casegoods.
For top regional retailers and major wholesale brands, StyleBoard is automating the ingestion and syndication of complex sofa, sectional, and dining collections. We bypass days of manual vendor mapping, automatically generating the missing spec diagrams, dimensional attributes, and SEO copy required to hit the digital shelf flawlessly.
The quality checks come along for free. Duplicate SKUs, physically impossible dimensions, and missing specs are surfaced and ranked by business impact. Catching syndication errors is the byproduct. Compressing the time to a finished, high-converting product page is the point.
Read the full breakdown →The furniture and home decor catalog, automated end to end.
Everything between a manufacturer exporting a file and a customer converting on a retail product page.
Product Data Transformation
Any vendor format in. Clean, mapped, import-ready data out—optimized for complex upholstery, casegoods, and custom variations. Proven on live NetSuite catalogs.
AI Spec Diagrams & Line Drawings
Automatically extract dimensions from raw text or PIM data to generate the structural line drawings and specification diagrams required by premium retailers and interior designers.
Digital Shelf QA & Auditing
Our reasoning engine audits live retailer PDPs to catch stripped dimensions, missing assets, and syndication leaks across your partner network. Errors are ranked by business impact, not ease of detection.
AI Product Content
Titles, descriptions, and SEO copy generated in your brand voice, designed to fill the gaps left by legacy PIM syndication and ready for immediate review.
Product Classification
Products categorized to your specific taxonomy using vision and text models, eliminating manual tagging for complex furniture hierarchies.
ERP and Shopify Automation
NetSuite imports and Shopify syncs produced without manual data entry.
The same intelligence, pointed at your customer data.
For ecommerce brands running lifecycle and email programs, StyleBoard reads every send against your own performance data and tells you what to change.
Welcome and Lifecycle Intelligence
Where a welcome flow wins and loses, and the offer architecture that actually moves conversion in the first weeks after opt in.
Email and SMS QA
Prices, links, availability, and collections verified against your live site before a send goes out.
Performance Analysis
Which sends build multi category buyers, and when send frequency starts costing more than it earns.
Built by an operator, not a guess about how operations work.
Former VP of Marketing and eCommerce helping manufacturers and retailers automate marketing and merchandising operations with AI.
StyleBoard is built and led by Vivek Singhania, Founder and CEO. He spent five years running merchandising and marketing operations inside a premium home furnishings retailer with a catalog of more than 5000 SKUs, and led marketing at large consumer brands before that. He is a Lean Six Sigma Black Belt with an MBA from the University of Chicago Booth School of Business. StyleBoard pairs that operating knowledge with modern AI to automate the work that traditional software still leaves manual.
Send us a messy vendor file or a broken retail link.
We will send back clean, import-ready data, a generated spec diagram, and a digital shelf QC report. No signup. Just the file.
Book a Demo →or email a file to vivek@styleboard.ai